.direct Domain
.direct was registered with IANA on 22 May 2014 and has over 16,000 registered domains, with 76.69% active in the DNS zone. GoDaddy leads the market with roughly a sixth of the total, and CSC Corporate Domains also stands out among registrars.
Domain registration with professional infrastructure
About the .DIRECT domain
What is the .DIRECT domain?
Uses of .DIRECT
Who is the .DIRECT domain for?
These are the most common situations where .DIRECT is the ideal extension.
Direct-to-consumer (D2C) sales
The most direct use: brands selling their products without intermediaries wanting to communicate that directly in the domain.
Manufacturers selling without distributors
Producing companies that cut out intermediaries and sell directly to their customers.
Direct sales and customer contact channels
Businesses centralizing their direct contact and sales channel under a specific domain.
Defensive brand registration
CSC Corporate Domains' presence among registrars indicates additional use as preemptive brand protection.
Direct producer-to-consumer sales
Agricultural or artisanal businesses selling directly without going through distributors.
Brands already on .com reinforcing their direct channel
Companies adding .direct as a complementary domain for their no-intermediary sales channel.
.DIRECT vs other extensions
Which extension suits you best?
Each extension has its own profile. Here we compare .DIRECT with the most common alternatives to help you choose.
| Extension | Best for | Restrictions | Registration price |
|---|---|---|---|
| .direct This page | Direct-to-consumer sales and no-intermediary channels | None | Contact us |
| .com | Any project | None | $14.99/year |
| .store | Online stores in general | None | Contact us |
| .shop | E-commerce in general | None | Contact us |
Registration process
How to register your .DIRECT domain at miHosting
Check availability
Type the name you want in the search bar. We show you in seconds whether it's available or if you need to look for alternatives.
Complete registration
Fill in the registrant details and choose whether to add hosting. The entire process takes less than 5 minutes.
Your domain is live
Within minutes your .DIRECT domain is active and visible from anywhere in the world. DNS propagates in under 24 hours.
Frequently asked questions about the .DIRECT domain
Who manages the .direct domain?
Binky Moon, LLC, part of Identity Digital (formerly Donuts Inc.). It was registered with IANA on 22 May 2014.
Why does CSC Corporate Domains appear among .direct's registrars?
CSC is a firm specialized in corporate brand protection, indicating some companies register this extension preemptively, alongside direct commercial use.
Are there restrictions on registering a .direct domain?
No. It is a fully open-registration extension with no need to prove any specific business model.
Is .direct a good choice for my direct-sales brand?
Yes, it is a semantically direct extension for this business model, with solid real adoption led by GoDaddy.
How much does a .direct domain cost?
Pricing varies by registrar. Contact our miHosting team to confirm current pricing.
Can I register my .direct domain with miHosting?
Yes. Contact our team to confirm availability and current pricing for this extension.
Register your .DIRECT today
Your .DIRECT domain.
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