.store Domain — the premium extension for your online shop
.store is Radix's extension for global e-commerce. More premium than .shop, with strong presence in Western markets and adopted by brands that want a URL that says exactly what they are: a store.
From $60.99/year · Renewal $60.99/year · No hidden fees
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About the .STORE domain
What is the .STORE domain?
Uses of .STORE
Who is the .STORE domain for?
These are the most common situations where .STORE is the ideal extension.
Major retail brands with global presence
International retail brands that want a premium URL specific to their online sales channel, differentiated from their corporate website on .com.
Premium and luxury shops
Luxury brands, jewellers, high fashion firms and exclusive shops looking for an extension that conveys exclusivity and international commercial intent.
Department stores and digital shopping centres
Multi-brand retailers, online department stores and sales platforms grouping multiple product categories under a single store URL.
B2B shops and wholesalers
Distributors, wholesalers and business supplies stores operating as B2B e-commerce that want a URL communicating their commercial nature.
DTC (Direct-to-Consumer) brands
Manufacturers selling directly to consumers without intermediaries who want a URL that differentiates their DTC channel from the brand website.
Brand protection in the retail space
Companies registering their .store to prevent third parties from using their brand name in the context of e-commerce.
Real examples
Well-known websites with .STORE domain
.STORE vs other extensions
Which extension suits you best?
Each extension has its own profile. Here we compare .STORE with the most common alternatives to help you choose.
| Extension | Best for | Restrictions | Registration price |
|---|---|---|---|
| .store This page | Shops, premium retail | None | $60.99/year |
| .shop | Shops and e-commerce | None | $36.99/year |
| .online | Any digital business | None | $37.99/yr (renew $24.99) |
| .com | Any project | None | $14.99/year |
| .es | Spain-focused shops | Tied to Spain | $8.99/year |
Registration process
How to register your .STORE domain at miHosting
Check availability
Type the name you want in the search bar. We show you in seconds whether it's available or if you need to look for alternatives.
Complete registration
Fill in the registrant details and choose whether to add hosting. The entire process takes less than 5 minutes.
Your domain is live
Within minutes your .STORE domain is active and visible from anywhere in the world. DNS propagates in under 24 hours.
Frequently asked questions about the .STORE domain
What is the difference between .store and .shop?
Both are e-commerce extensions with no registration restrictions. The main difference is price and positioning: .shop costs $36.99/year and is managed by GMO Registry (Japanese), with strong Asian market presence. The .store costs $60.99/year and is managed by Radix Registry, with more penetration in Western markets. For most shops, .shop offers better value for money. The .store may make more sense for brands wanting to project a more premium positioning.
Why does .store cost more than .shop or .online?
The price reflects Radix Registry's structure for .store, positioned as a premium retail extension. There is no additional technical functionality justifying the higher price — it is a registry positioning decision. For projects with a limited budget, .shop or .com are lower-cost alternatives.
Does a shop rank better on Google with .store?
No. Google treats .store like any other gTLD with no advantage or penalty. Rankings for product and shop searches depend on on-page SEO quality, speed, structured data (schema markup) and the link profile, not the domain extension.
Does .store require mandatory HTTPS?
No. The .store is not preloaded in the HSTS list and does not require mandatory HTTPS. However, any online shop should use HTTPS for security (payment data protection) and user trust. At miHosting, free SSL is included with any hosting plan.
Should a small shop use .store or .shop?
For most small and medium shops, .shop is the best option: the same concept (online shop), lower cost and greater penetration in the Asian market where many dropshipping platforms operate. The .store may make sense if the name in .shop is already taken or if the brand explicitly targets a premium Western market.
Can I transfer my .store domain to miHosting?
Yes. Transferring a .store to miHosting has no additional management cost. You need the authorisation code (Auth Code) from your current registrar. The process takes 5 to 7 business days.
Register your .STORE today
Your .STORE domain.
Your online identity.
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